Marine and coastal ecosystems play an important role in the balance of the environment as they interrelate and interact dynamically. One of the main problems faced by coastal areas in Indonesia is the high level of coastal erosion or abrasion. This study aims to identify how far the damage of abrasion / erosion that has occurred in the village, steps precautions of abrasion / erosion that has been taken in the village, assessing respondents' willingness-to-pay in order to contribute in the program that has been launched. The method used is Contingent Valuation method to get Willingness-To-Pay of respondent with Close Ended question. The sampling technique used non-probability and purposive sampling method. The results showed that there is an abrasion from 2003 to 2016 and the government has been conducting coastal rehabilitation programs since 2000 such as mangrove planting and hybrid engineering. The community's desire to contribute on coastal rehabilitation programs in the village is relatively high, 47 percent of respondents want to contribute. It is necessary to improve the community awareness to mangrove ecosystem and to the role of breakwater in order to reduce risk disaster and to develop an ecotourism in the area.