FN Archimer Export Format
PT J
TI Consumer perspectives on coastal fisheries and product labelling in France and Italy
BT 
AF Zander, Katrin
   Daurès, Fabienne
   Feucht, Yvonne
   Malvarosa, Loretta
   Pirrone, Claudio
   le Gallic, Bertrand
AS 1:1;2:2;3:1;4:3;5:4;6:5;
FF 1:;2:PDG-RBE-EM;3:;4:;5:;6:;
C1 Thuenen Institute of Market Analysis, Bundesallee 63, 38116 Braunschweig, Germany
   Ifremer, Univ Brest, CNRS, UMR 6308, AMURE, Unité d′Economie Maritime, IUEM, F-29280 Plouzané, France
   NISEA, NISEA, Fishery and Aquaculture Economic Research, Via Irno, 11, 84100 Salerno, Italy
   University of Palermo, Piazza Marina, 61, 90133 Palermo, Italy
   Université Brest, Ifremer, CNRS, UMR 6308, AMURE, IUEM, F-29280 Plouzané, France
C2 THUNEN INST MARKET ANALYSIS, GERMANY
   IFREMER, FRANCE
   NISEA, ITALY
   UNIV PALERMO, ITALY
   UBO, FRANCE
SI BREST
SE PDG-RBE-EM
UM AMURE
IN WOS Ifremer UMR
   WOS Cotutelle UMR
   copubli-france
   copubli-europe
   copubli-univ-france
IF 2.4
TC 3
UR https://archimer.ifremer.fr/doc/00735/84657/90981.pdf
LA English
DT Article
DE ;Consumer behaviour;Fishing;Labelling;Sustainability;Coastal fisheries
AB The term ‘coastal fisheries’ designates a form of fishing which is under heavy pressure due to competition by large-scale high sea fishing. Setting up markets for seafood from coastal fisheries might offer possibilities of product differentiation when appreciated by consumers. The aim of this research is to analyse the potential of marketing seafood from coastal fisheries by investigating consumers’ perception of coastal fisheries and their attitudes towards a label for coastal fishery products in France and Italy. This research combined qualitative (focus groups) and quantitative methods (online survey) in two different steps. ‘Coastal fisheries’ were mainly perceived positively, as they provide fresh products, and are healthy and important for coastal areas. Although opinions on labelling in general, and on coastal fisheries specifically, varied widely, about 70% of the respondents were in favour of a coastal fisheries label. The willingness to use a coastal fisheries label increased significantly when domestic origin, high-quality products, eco-friendliness, support of local/coastal communities and artisanal fishing practices were part of this kind of label. It is concluded that using a label for communicating the origin coastal fisheries appears to be promising for the two study countries: France and Italy. A prerequisite for the success of this kind of approach is that the seafood products must fully comply with consumer expectations, as they are of domestic origin, be of very high product quality and fished in an artisanal or eco-friendly manner. 
PY 2022
PD FEB
SO Fisheries Research
SN 0165-7836
PU Elsevier BV
VL 246
UT 000720919400002
DI 10.1016/j.fishres.2021.106168
ID 84657
ER

EF