In this deliverable we investigated the drivers of investment in fisheries and how those can be activated to stimulate investment in alternative technologies to protect the benthos. To capture a wider range of factors than quantitative factors only we modified the work plan and included interviews with fishing industries in all regions. As a result we identified a wide range of reasons why fishers have (or have not) invested in alternative gears. As expected, the profitability of alternative technology is an important factor to invest but we also found many others. Those drivers were classified as economic, technical, regulatory, social, governance and environmental drivers. As advice to managers we also identified where and how interventions could improve uptake of technology.