The small conoidean Hemilienardia ocellata is one of the easily recognizable Indo-Pacific "turrids", primarily because of its remarkable eyespot colour pattern. Morphological and molecular phylogenetic analyses revealed four species that share this "characteristic" colour pattern but demonstrate consistent differences in size and shell proportions. Three new species - Hemilienardia acinonyx sp. nov. from the Philippines, H. lynx sp. nov. from Papua New Guinea and H. pardus sp. nov. from the Society and Loyalty Islands - are described based on the results of phylogenetic analyses. Although the H. ocellata species complex clade falls in a monophyletic Hemilienardia, H. ocellata and H. acinonyx sp. nov. possess a radula with semi-enrolled or notably flattened triangular marginal teeth, a condition that diverges substantially from the standard radular morphology of Hemilienardia and other raphitomids.