For many jellyfish, the magnitude and timing of medusae blooms are recognized to result from the benthic stage dynamics. However, information on the scyphistomae of jellyfish populations in the wild remains scarce. Here, bi-mensual underwater photoquadrat surveys were combined with scyphistomae sampling and observation to describe the annual (February 2017–January 2018) benthic stage dynamics and asexual reproduction strategy of Aurelia coerulea in the Thau lagoon (43°25′31.1″N; 03°42′0.9″E). Our results revealed unexpected seasonal patterns of variation: scyphistoma coverage peaked in the spring (11.6 ± 3.7% on 21st April) and was minimal in the summer and autumn (1.4 ± 1.3% on 10th October). The increase in scyphistoma coverage mainly resulted from an intense production of buds between February and April during the spring rise in water temperature (peak of 12,800 buds m−2 on 21st April), but scyphistoma coverage appeared to be negatively influenced by the interaction of high summer temperatures and salinities. Strobilation was observed from November to April. It peaked on 17th November, with 33.1% of the scyphistomae strobilating and an average production of 19,100 strobila disks m−2. However, the low scyphistoma coverage at this time of the year (< 2%) likely limited the intensity of ephyrae liberation and the subsequent medusae bloom. The final population size of A. coerulea thus results from a complex interaction of abiotic and biotic factors. Our results bring into question how the different populations of Aurelia spp. will respond to the predicted global warming scenarios.