Coral reefs are vulnerable ecosystems where a great number of fish species live. Some fish are beautiful, and some are not. This study compared the human perception of fish beauty with the ecological roles and characteristics of these fishes. It appears that ugly fish have a wider variety of roles in the coral reef ecosystem than beautiful fish do. This means that the ugly fish seem to be more important for ecosystems. The results of this study warn us about the need to preserve not just cute fishes, but the entire ecosystem, which means protecting the ugly fish as well as the beautiful ones.