Aquaculture development is a challenge for the economic growth of coastal territories and to promote the food security of their populations. Many efforts have been made by international, national, and local public institutions to develop this sector. Despite this political objective, the coastal zones of Europe and the Mediterranean in general are faced with problems that strongly limit this development. This is linked to several factors, including social opposition, which raises the question of the social acceptability of aquaculture development. Beyond understanding the factors that explain the social rejection of this sector or its products, the key question concerns the capacity of private and public institutions to deal with this social opposition in a practical way. Based on fieldwork and a participatory approach, this paper analyzes the constraints of aquaculture development in Monastir Bay, Tunisia, and in particular, those relying on social dimensions. Under this participatory approach, the authors propose a research–action framework allowing the building of bases for engaging stakeholders in a co-construction process of a shared vision of aquaculture development in Monastir, in accordance with the constraints and ambitions expressed by the local communities regarding territorial needs. This paper shows the value of building the transition from an individual or group vision to a collective vision through a participatory approach that is likely to form a consensus, as opposed to an aggregation of individual visions that can lead to social unacceptance. It also argues that involving citizens in the exploration of aquaculture development scenarios adapted to the territory is an essential prerequisite to exploring the conditions that question the social acceptability and its improvement.